PRWeek’s Student of the Year contest

PRWeek is hosting their “Student of the Year” contest. Using their PR knowledge, students are to compose a strategic PR plan for the client, Mazda.

The target audience:

• First time drivers/ buyers; 16-24 years of age.
• Motorsports and automotive enthusiasts, “tuner” culture
• Trendsetting, independently-minded “hipsters”who want products that are stylish and fun, but still economical; not gaudy or lux
• Current Mazda fans and owners

The application makes a note to consider social and viral media, grassroots and word-of-mouth engagement, automotive and enthusiast media, Lifestyle and technology media, and automotive business media.

The prize is a coveted paid internship at Hill and Knowlton, a paid trip to the annual PRWeek awards in New York, PLUS a $5,000 award. Wowza!

View PRWeek’s application and see what it is that is making me so excited.