Posts filed under ‘Uncategorized’

Add PR Geek Speak to Your RSS

For more PR goodness from a young pro, please add my new-ish blog PR Geek Speak to your RSS feed. I will no longer be updating this blog.



March 25, 2011 at 11:34 am 3 comments

Looking for a job in PR?

If you attended any of the HAPPO events this past weekend, you may want to read a few reasons to consider before settling with an agency at PR Geek Speak.

February 27, 2011 at 10:45 am 1 comment

New to pitching?

Whether you’re just starting to flex your pitching muscles or are looking to make a change in your e-mail pitching style, find tips on writing a “Three Line Pitch” at PR Geek Speak.

November 30, 2010 at 7:54 am Leave a comment

At PR Geek Speak: It’s All in the Approach

Do you have a great new idea that will turn your entire company or client around? Knock the socks off your managers with your approach using these quick tips.

November 11, 2010 at 2:51 pm Leave a comment

Shedding the College Cocoon

“Turn and face the strange,” sang the great David Bowie. And he’s right: we all change with time.

And like a butterfly sheds its cocoon, so have I, in both my professional and personal life, grown away from the scope of The PRepguide.

Atlas mothHaving graduated this past May, I moved 800 miles out of my warm, fuzzy comfort zone in Michigan to pursue a career as a PR professional in New York City.

Now I’m living in the hot-spot of the world, working full-time at a top ranked hybrid PR agency and steadily rebuilding my network of friends and acquaintances in my new location. Not to mention keeping an eye out to avoid being attacked by these damn NYC pigeons.

So I’ve started a new blog to reflect these changes: PR Geek Speak.

This new space means worlds of different topic possibilities: case studies, agency life, new and traditional media, social media for both professional and personal use, how to land a job in PR, interviews with industry influencers and more.

I may no longer be a student, but just because I’m employed doesn’t mean that I’ve learned everything to be a successful PR professional. In fact, the real class session has only just begun.

Whether you were a former reader of PRepguide or just happened to stumble across my new blog, I hope you savor every little morsel I have to offer.

Stay tuned for further details on the future of The PRepguide.

September 7, 2010 at 9:12 am 2 comments

Stay Tuned

.. For something new coming from the inner workings of PRepguide.

Father and son with remote control and popcorn

August 25, 2010 at 7:00 am Leave a comment

Debt, Booze and McDonald’s

The American Dream: “Life, Liberty and the pursuit of Happiness.” Or is it?

After flying out to New York City for my spring break, I discovered that while I’m looking forward to living my life, flexing my liberties and pursuing the things that make me happy, I simply don’t have the means necessary to actualize my dream at this stage in my life. In the meantime, New York City taught me a new set of ideals: Debt, Booze and McDonald’s.


Don’t let debt, or anything for that matter, be an excuse from doing the things you want to do, but keep it within reason. As a poor college student, I knew I was going to have to travel on a budget. Last month was also one of the most overwhelming months I’ve had all year. With little time and little cash, I bought my tickets a week before my trip and after a slight speed bump, had to book my hotel the morning of my flight. However, what ended up being my biggest concern was that two days before my flight, I lost my job. Thankfully it wasn’t performance-based, but rather a time, effort and cost issue. However, I was afraid and apprehensive about going to New York City, one of the most expensive cities in the world, having just lost my main source of income. I realized that I was talking myself out of something that I had been looking forward to since January. Was I being incredibly risky by flying out to NYC after just lost my job? Probably. Was it going to cost more than I had planned? Most likely. Did I get crap from others about it? Definitely. But being cynical and holding yourself back will cost more in the long run.


While I’m not advocating the dangers associated with alcohol use, I am most certainly advocating letting go of your inhibitions. Don’t be afraid to jump up on that platform and show the world what a good time you are having while you discover the world. This is why I tweeted live from NYC, creating my own hashtag #MikinzieDoesNYC and made my Facebook photos from the trip public to everyone (while all of my information on Facebook is public, I like to keep photos for friends only). While I wanted to cram all I could in the matter of a few days, I also wanted to enjoy myself and have fun. This is why most nights in the city were unplanned. I let go of the “itinerary” and let whoever I was with at the time grab my hand and drag me to whatever art space, dive bar or pizzeria was in sight. Don’t take yourself or life’s “small stuff” too seriously or else you might forget to enjoy the adventure.


Seeing as I was on a budget, I had to remember while living it up, not to live it up too much. I admit it: with all of the famous foods in NYC, I ate a meal or two at McDonald’s. This may sound crazy at first, but I had to remain realistic and remind myself to pick and choose my budget battles. McDonald’s is quick, cheap and predictable; I knew my meal would tide me over for a few hours and cost me under $5. When you’re on a budget and have a ticking clock in your ear, you have to prioritize. You have to find that fine line of not limiting your experience while still being conscious of very real limitations.

March 15, 2010 at 3:21 pm 1 comment

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