HAPPO, Meet Larry Jones

February 19, 2010 at 10:40 am Leave a comment

They call me the “PR man.”

It’s a moniker, I believe, that can mostly be attributed to my vanity license plate bearing the same title, and to a lesser degree, the general public’s narrow understanding of the profession I claim. He’s in PR or he’s the PR man.

I prefer to call myself a PR Operative – a seasoned professional, not unlike actor Harvey Keitel’s Winston “The Wolf” Wolfe character from the movie “Pulp Fiction.” I’m the guy that those in leadership call in to get things done or make problems go away.

Outside of a brief five year stint successfully running a service industry operation, public relations has been the only profession I’ve known or cared to know. It’s what I’m good at. And for more than a decade I’ve been stockpiling my PR cache with a wealth of comprehensive and diverse experiences that I draw from daily.

When it comes to my public relations background, it can be described as being hybrid in nature: both in-house communications and PR agency. The combination has proved beneficial, as I’ve acquired a skill set that includes, but is not limited to: media relations, special events/trade show coordination, communication planning and strategizing, employee relations, crisis communications, social/new media outreach and public affairs. There is no situation that I can’t be thrown into and not come out on the other side without some semblance of accomplishment.

Whether it’s answering the call of the media when a major transit provider crashed into a major airport facility not once but twice (I did that); overseeing a major product launch on the industry’s biggest stage (did that too); launching/promoting a statewide non-profit initiative (currently doing that); or coordinating/drafting six speeches for a high profile higher education funding campaign celebration (crossed that off the list) – I’ve been called upon for my talents.

Through the years I’ve acquired a successful track record at media relations in general, with particular emphasis on building relationships with the media, monitoring news trends or current events and identifying news holes or developing media pitches. I come up with the ways to get media coverage when no way exists. When the media tells me buy an ad, I say, “let me tell you a story.” How else could I have gotten a prominent pest eradication service on a highly visible morning TV cooking segment (they cooked bug treats); coerced several media outlets to ride along with a national telecommunications company looking to surprise/celebrate its two millionth customer (ala publisher’s clearing house); or convince a TV anchor to ride one of the most challenging bus routes just to highlight operator training and manufacture support for a tough profession when the media was typically unmerciful.

As far as where I am today, an innate intellectual curiosity and constant desire to grow professionally has provided the fuel for my drive as well as served as a catalyst for my climb through the PR ranks. While I’ve worked in several top tier markets, I remain flexible in terms of my next career location. I’m currently seeking manager and director level opportunities, but I’m open to a senior specialist position if it is the right fit.

It has always been my opinion that some practitioners are reluctantly nudged into working in PR, while others pick up the craft following stints in other careers. But only a select few are born into the profession. I was born to do public relations. Why else would my personalized email address be Born.2.Do.PR@gmail.com?

Larry Jones

PR Operative / Organizational Storyteller / Relationship Builder

Learn more about me by visiting my LinkedIn profile: http://www.linkedin.com/in/theprman

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Entry filed under: HAPPO.

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