PR is NOT dead

November 29, 2009 at 10:51 pm 9 comments

In contrast to what is said in this blog post about the death of PR as tweeted by @badpitch, PR is not dead. Just like journalism and advertising, it’s simply evolving.

However, bad — or negligent — PR is dying. Negligent PR includes mass pitches, mass media lists, no attempt to understand the media’s function and a general disregard for the public. Basically it’s the equivalent to that guy at the bar hitting on anything in a miniskirt.

Good PR often goes unnoticed. This is where the evolution of PR comes in: more and more negligent PR pros are being called out, which forces other PR pros to have higher standards of their work. This also means that you hear less about it. Therefore it makes sense that others not in-the-know may think  PR is dead.

Just like Santa’s visit this December will go unnoticed until Christmas morning, good PR is often not seen until the end result. The fact of the matter is that PR is not dead, it’s just getting better.


Entry filed under: PR Ponderings. Tags: , , , , , , .

The Go Getter Girl’s Guide by Debra Shigley Be the blacksheep

9 Comments Add your own

  • 1. Robin Luymes  |  November 29, 2009 at 11:52 pm

    Amen sister! IF the negligent and ineffective PR dies, so be it. I’d rather focus on effective and *authentic* communications that help create a mutually beneficial relationship between my clients and their key audiences. Love your analogy with guy in bar.

  • 2. Dan  |  November 30, 2009 at 12:24 am

    This is very Darwinian. And lucky for PR, good professionals are being shown as more effective as opposed to the lazy ones, therefore winning in the race for survival.

  • 3. Ryan  |  November 30, 2009 at 12:05 pm

    There seems to be an underlying shift in the way that PR is done that many people are calling it dead.

    It’s really more like personal relations than public relations. You need to focus your efforts on developing connections that last. You are talking to the public yes, but you need to get that info out through very personal communications.

  • 4. mikinzie  |  November 30, 2009 at 12:07 pm

    Ryan, you hit the nail on the head for my next post! Stay tuned.

  • 5. Mary Schmidt  |  November 30, 2009 at 4:22 pm

    Thanks for reinforcing my point (blog post link above). Unfortunately, many of the “Big” PR firms are the most clueless, as evidenced by my posts (and many others.)

    So, all you folks – keep doing GOOD work! I’ve long said it should be called Personal Relations. 😉

  • 6. mikinzie  |  November 30, 2009 at 5:17 pm

    You’re welcome and thank you for commenting! I agree with you that “bad/ negligent pr” is dead. However, since the difference between “good pr”(which is not dead) and “bad pr” (which is) wasn’t specified in your post, I felt the need for a rebuttal. I’m glad to see we’re on the same page after all. My next post will be on exactly that: the difference between good and bad pr (including a call to action for all PR pros out there, especially the big firms!)
    Thanks again,

  • 7. Christopher Ming Ryan  |  November 30, 2009 at 6:18 pm

    I would also say that this is probably the best time for PR ever! Your pool of relationships is limitless. And the winners are not the people who know so and so of NY Times but the people who can craft remarkable stories worth sharing.

    Mikinzie, may I also suggest that you subscribe to TheFutureBuzz by Adam Singer. I started my blogging career with his blog as a good go-to guide whenever I needed a little direction.

    But, you’re doing great as is too!

  • 8. Dave_DelCol  |  March 18, 2011 at 2:53 pm

    I completely agree with you that PR is evolving! I think that social media has revolutionized the public relations industry for the better and understanding how it works is ultimately the transition. There is no clear cut etiquette for social media sites and adapting to these sites is going to prove to be a challenge. More and more you find people growing closer to professionalism on social media sites and I think that the public relations industry will benefit from that. It’s only a matter of time before social media is second nature, especially in the PR world, but for now we’ll just have to wait and see. Glad to be in on the ground floor of a booming industry though!


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