PRWeek’s Student of the Year contest

September 23, 2009 at 8:26 pm 1 comment

PRWeek is hosting their “Student of the Year” contest. Using their PR knowledge, students are to compose a strategic PR plan for the client, Mazda.

The target audience:

  • First time drivers/ buyers; 16-24 years of age.
  • Motorsports and automotive enthusiasts, “tuner” culture
  • Trendsetting, independently-minded “hipsters”who want products that are stylish and fun, but still economical; not gaudy or lux
  • Current Mazda fans and owners

The application makes a note to consider social and viral media, grassroots and word-of-mouth engagement, automotive and enthusiast media, Lifestyle and technology media, and automotive business media.

The prize is a coveted paid internship at Hill and Knowlton, a paid trip to the annual PRWeek awards in New York, PLUS a $5,000 award. Wowza!

View PRWeek’s application and see what it is that is making me so excited.

Advertisements

Entry filed under: Beyond the Campus Bubble. Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , .

Advice to the unemployed and uninspired

1 Comment Add your own

  • 1. Norm  |  September 24, 2009 at 1:00 am

    Zoom. Zoom.

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Today is..

September 2009
M T W T F S S
    Oct »
 123456
78910111213
14151617181920
21222324252627
282930  

Follow me on Twitter!


%d bloggers like this: